Mikromarkt

MIKROMARKT – The marketing course for women farmers

Programme: Leonardo da Vinci – Innovation and development, project number: 142398-AT-LMP

The importance of direct selling of agricultural products has been on the rise over the past 20 years.

 Also the demand for high-quality local products and regional specialities has been rising throughout Europe. However, consumer expectations in the area of quality, method of selling, packaging and the overall presentation of these products is rising too. Marketing issues are therefore of utmost importance for small farmers.

 Women active in agriculture and the local specialities they produce can become a "treasure chest" of European diversity and culinary culture. A strong basis is therefore necessary to improve their marketing skills to allow these farmers to make full use of their potential.

What do the Mikromarkt Project products taste like? Have a look at Module No. 1
MAIN OBJECTIVES OF THE PROJECT:

 To help women active in agriculture develop both their general and specific marketing skills:

 Support women in their efforts to become professional producers of local specialities and strengthen their marketing competences.
The most important means of knowledge transfer will be a web-based programme including a number of tools for comprehensive approach to marketing.

 The programme will also include modules to improve self-confidence and determination of women to participate in the process of learning. All module materials will be divided in such a way to enable participants to work on both their strengths and weaknesses in the area of marketing.

 The project will also include an overview of best-practice examples. Marketing tools will be available from

www.mikromarkt.eu
The main project product will be a web-based learning programme with a number of tools to make a comprehensive approach to marketing better available and to help respond to the following topics:
  • Planning
  • Quality management
  • Legal framework
  • Product placement on the market
  • Distribution
  • Marketing communication


The project materials have been created in different sociocultural versions and in eight languages used by our partners, i.e. in English, French, German, Portuguese, Slovak, Slovenian, Czech, and Hungarian

  • Quality management
  • Legal framework
  • Product placement on the market
  • Distribution
  • Marketing communication
The project materials have been created in different socio-cultural versions and in eight languages used by our partners, i.e. in English, French, German, Portuguese, Slovak, Slovenian, Czech, and Hungarian.


 Have a look at one of the key modules of the Marketing for Women Farmers. The full overview and more information is available on www.mikromarkt.eu


Thanks for the support!

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Tento projekt byl realizován za finanční podpory Evropské unie. Za obsah publikací  odpovídá výlučně autor. Publikace nereprezentují názory Evropské komise a Evropská komiseneodpovídá za použití informací, jež jsou jejich obsahem.

Have a look at some of the learning modules

This is just a sample in Czech. You will find more on the project website. www.mikromarkt.eu